The Psychology Behind Color Choices in Product Design
Colour is more than just a visual element in product design, it’s a powerful psychological tool that influences how people feel, think, and behave. In fact, research shows that colour can affect a person’s mood, perception of quality, and even their buying decisions. For product designers, understanding the psychology of colour is not just an artistic choice; it’s a strategic one. In this blog, we’ll dive into the psychology behind colour choices in product design—why certain colours evoke specific emotions, how they impact usability, and how designers can leverage them to create stronger connections with their audience. 1. Why Colour Matters in Product Design When people encounter a product for the first time, colour is often the first thing they notice. Studies suggest that up to 90% of snap judgments about products can be based on colour alone. This means that the right colour scheme can determine whether a product feels trustworthy, luxurious, playful, or innovative. Beyond aesthet...